I'm glad that I had the chance to direct this tv commercial, introducing Axel Springers BILDplus, the subscription model for their digital content. In addition to regular packages the subscriber also gets the chance to watch the german BUNDESLIGA via Bild+ App. This fact was the hook for the Spot. And the challenge was to bring all this archive football material into a fluent choreography. That was real fun!

//direction //creative direction

client: bild
agency: jung von matt
production: the marmalade
post: schönheitsfarm