EDEKA »Mit Liebe von Hand zu Hand«

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The objective was to tell a story about 25 EDEKA "Eigenmarken" products in an entertaining and emotional way. So I came up with a concept shooting 25 people's hands not only presenting, but also using the products. Have a look at the enjoyable result!

The objective was to tell a story about 25 EDEKA "Eigenmarken" products in an entertaining and emotional way. So I came up with a concept shooting 25 people's hands not only presenting, but also using the products.
Have a look at the enjoyable result!

client: EDEKA
direction / cinematography / editing / grading: Alexander Breker
production manager: Tristan Ladwein
camera assistance: Jeury Tavares
gaffer: Pierre Bagieu
food stylist: Sybille Fassold