Since 2014 I shoot for EDEKA a little documentary series about regional producers in food industry in Bavaria, Germany. We visited dairy farmers, pig farmers, cheese dairies, millers and vegetable growers and everytime it has been like in the well known television show "Sendung mit der Maus": We learned a lot!!! This film is about a family business for potato specialties - one of my favourites!

client: EDEKA AG
production: Alexander Breker

Shooting this documentary about a little dairy in the mountains of Reggio Emilia (north of Italy) was very special and such a nice experience. To get to know all this people who work and live there, far from civilization, was a great enrichment for the whole team.

It’s really amazing that a hand full of people produce by hand over 60 wheels of parmigiano reggiano a day, and only with the best regional ingredients.

We tasted a lot - sooooooo delicious!!!

If you wanna know how this parmigiano reggiano is been made - take a look!

client: EDEKA AG
production: Alexander Breker


What I really love about this project is the fact that developing the idea for this spot was a really great dialogue and process with our client from »Weser Kurier«, a german Newspaper located in Bremen.
And the Idea was simple. Let's beat companies like Apple, Sony, Samsung etc. with their own weapons. Every digital gadget they create has to be faster, slimmer and lighter - and they tag every new feature. So we decided to be the first ones to tag a newspaper's features. I must admit, in comparison to its digital competitors the »Weser Kurier« performs very well.

client: Weser Kurier
agency: IMAGE in MOTION
production: Simon Wenkelewsky & Alexander Breker


Press articles:

W&V: "Print schlägt zurück: Weser Kurier vs. iPad"
Horizont: "Weser-Kurier nimmt Apple elegant auf die Schippe"