An inspiring story about alpha-1-athlete KAREN SKÅLVOLL. We tip our hats to this extraordinary woman, who had decided to brave her lung disease and to fight her way back to a life with sports. This is the first episode, shot for PHILIPS Healthcare. More to come.

client: PHILIPS Healthcare
agency: UDG United Digital Group
production Tristan Ladwein & Alexander Breker
direction / cinematography / grading: Alexander Breker
production manager: Tristan Ladwein
camera assistance: Jeury Tavares
gaffer: Felix Plüddemann
hair / make up: Tini Sager
editing: Tristan Ladwein

We developed and produced this little guerilla campaign for EDEKA. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables. That was indeed a big thrill us, and of course a lot of fun.


The biggest challenge was to avoid being located, for all of us, the actors and me, the cameraman. On the one hand, we had to do as many rehearsals as possible - that worked quite well. We had a great team and everybody was really focused. But we still had to find a way for me not being noticed by anyone of the Lidl staff. Finally the trick was, I had to dress up like a tourist. I took a SONY A6500 and carried the device around my neck. I connected the camera with my iPhone to have full control of view, angle and focus. It was hilarious. Nobody noticed me shooting a film, everybody thought I was writing text messages or similar. Rather alarmingly that this is just usual nowadays. ;)

client: EDEKA
concept: Tristan Ladwein & Alexander Breker
production: Tristan Ladwein & Alexander Breker
text: Jan Blumentritt
shirt design: Marta Owczarczak


EDEKA and WWF are partners in sustainibility and share a common goal: to preserve the environment and natural life resources for future generations. Within the project »Sustainable water and biodiversity management of oranges« they are pursuing innovative approaches for sustainable production of food.

We had interesting conversations with real experts, who gave us insights about the background of this sustainibility project.

The objective was to tell a story about 25 EDEKA "Eigenmarken" products in an entertaining and emotional way. So I came up with a concept shooting 25 people's hands not only presenting, but also using the products. Have a look at the enjoyable result!

client: EDEKA
direction / cinematography / editing / grading: Alexander Breker
production manager: Tristan Ladwein
camera assistance: Jeury Tavares
gaffer: Pierre Bagieu
food stylist: Sybille Fassold



Are you going to run an EDEKA supermarket? How it works and what it means for established merchants, we show in this little infomercial.
Many thanks to design studio BITMAPBOOGIE in Berlin, with whom I had the opportunity to work on this project.

client: EDEKA AG
production / creative direction: Alexander Breker
animation: Bitmapboogie
illustration: Thomas Gronle


I'm glad that I had the chance to direct this tv commercial, introducing Axel Springers BILDplus, the subscription model for their digital content. In addition to regular packages the subscriber also gets the chance to watch the german BUNDESLIGA via Bild+ App.
This fact was the hook for the Spot. And the challenge was to bring all this archive football material into a fluent choreography. That was real fun!

client: Axel Springer
agency: Jung von Matt / 365
production: The Marmalade
post: Schönheitsfarm


You wanna see a concert live in the New York Metropolitan Opera? No problem, go for it! Since 2013 CinemaxX offers the live-concert-experience in their own theatres. Of course, not quite the same like being in the opera, but still something very special, and quite affordable.
CinemaxX asked Schönheitsfarm to produce the image trailer with complete creative support. So I did the whole concept, direction and even some 3D-animation. Go check it out!
client: cinemaxX
post: Schönheitsfarm



I created this opening sequence for a friend, who took part of a competition for a science series called "Videologic". With my little help he won the competition. Congrats, Simon.

client: Wirtschaftförderung Bremen
agency: IMAGE in MOTION / Simon Wenkelewsky