Since 2014 I shoot for EDEKA a little documentary series about regional producers in food industry in Bavaria, Germany. We visited dairy farmers, pig farmers, cheese dairies, millers and vegetable growers and everytime it has been like in the well known television show "Sendung mit der Maus": We learned a lot!!! This film is about a family business for potato specialties - one of my favourites!

client: EDEKA AG
production: Alexander Breker

Shooting this documentary about a little dairy in the mountains of Reggio Emilia (north of Italy) was very special and such a nice experience. To get to know all this people who work and live there, far from civilization, was a great enrichment for the whole team.

It’s really amazing that a hand full of people produce by hand over 60 wheels of parmigiano reggiano a day, and only with the best regional ingredients.

We tasted a lot - sooooooo delicious!!!

If you wanna know how this parmigiano reggiano is been made - take a look!

client: EDEKA AG
production: Alexander Breker

In summer 2014 I got the chance to work with the great Udo Jürgens. He wanted me to create a concert opening animation for his upcoming „Mitten im Leben“-Tour in fall 2014.

We first met in June in Zürich for kicking off the project. And I have to say: „What a great guy, what a gentle and honorable man!!“ He was so interested in being part of the creative work - that was amazing. A man at that age with a moderate knowledge about 3D animation.
He also came up with the idea, visualizing all that places all over the world he has been visited and became something very special in his exciting life. Summarizing it was an exciting project, and I am very grateful that I had the chance to get to know him and to work with him.

The video is from his very last concert in Zürich on December 7th, 2014. 2 weeks later Udo Jürgens died of a heart attack at the age of 80.

Many thanks to Frank Kaminski, who came up with this project.


What I really love about this project is the fact that developing the idea for this spot was a really great dialogue and process with our client from »Weser Kurier«, a german Newspaper located in Bremen.
And the Idea was simple. Let's beat companies like Apple, Sony, Samsung etc. with their own weapons. Every digital gadget they create has to be faster, slimmer and lighter - and they tag every new feature. So we decided to be the first ones to tag a newspaper's features. I must admit, in comparison to its digital competitors the »Weser Kurier« performs very well.

client: Weser Kurier
agency: IMAGE in MOTION
production: Simon Wenkelewsky & Alexander Breker


Press articles:

W&V: "Print schlägt zurück: Weser Kurier vs. iPad"
Horizont: "Weser-Kurier nimmt Apple elegant auf die Schippe"



I'm glad that I had the chance to direct this tv commercial, introducing Axel Springers BILDplus, the subscription model for their digital content. In addition to regular packages the subscriber also gets the chance to watch the german BUNDESLIGA via Bild+ App.
This fact was the hook for the Spot. And the challenge was to bring all this archive football material into a fluent choreography. That was real fun!

client: Axel Springer
agency: Jung von Matt / 365
production: The Marmalade
post: Schönheitsfarm


You wanna see a concert live in the New York Metropolitan Opera? No problem, go for it! Since 2013 CinemaxX offers the live-concert-experience in their own theatres. Of course, not quite the same like being in the opera, but still something very special, and quite affordable.
CinemaxX asked Schönheitsfarm to produce the image trailer with complete creative support. So I did the whole concept, direction and even some 3D-animation. Go check it out!
client: cinemaxX
post: Schönheitsfarm