Essays / tag / animation

A concept film for a sino-german city of Life Sciences, vitality and smart living in China. It's a combination of 3D animation done by MACINA DIGITAL FILM and stock footage. I did the editing and animation of the FIVE SPRINGS Logo.

client: AS&P Albert Speer & Partner GmbH
editing: Alexander Breker
3D animation: MACINA Digital Film
2D logo animation / sounddesign: Alexander Breker

Are you going to run an EDEKA supermarket? How it works and what it means for established merchants, we show in this little infomercial.
Many thanks to design studio BITMAPBOOGIE in Berlin, with whom I had the opportunity to work on this project.

client: EDEKA AG
production / creative direction: Alexander Breker
animation: Bitmapboogie
illustration: Thomas Gronle

In summer 2014 I got the chance to work with the great Udo Jürgens. He wanted me to create a concert opening animation for his upcoming „Mitten im Leben“-Tour in fall 2014.

We first met in June in Zürich for kicking off the project. And I have to say: „What a great guy, what a gentle and honorable man!!“ He was so interested in being part of the creative work - that was amazing. A man at that age with a moderate knowledge about 3D animation.
He also came up with the idea, visualizing all that places all over the world he has been visited and became something very special in his exciting life. Summarizing it was an exciting project, and I am very grateful that I had the chance to get to know him and to work with him.

The video is from his very last concert in Zürich on December 7th, 2014. 2 weeks later Udo Jürgens died of a heart attack at the age of 80.

Many thanks to Frank Kaminski, who came up with this project.


What I really love about this project is the fact that developing the idea for this spot was a really great dialogue and process with our client from »Weser Kurier«, a german Newspaper located in Bremen.
And the Idea was simple. Let's beat companies like Apple, Sony, Samsung etc. with their own weapons. Every digital gadget they create has to be faster, slimmer and lighter - and they tag every new feature. So we decided to be the first ones to tag a newspaper's features. I must admit, in comparison to its digital competitors the »Weser Kurier« performs very well.

client: Weser Kurier
agency: IMAGE in MOTION
production: Simon Wenkelewsky & Alexander Breker


Press articles:

W&V: "Print schlägt zurück: Weser Kurier vs. iPad"
Horizont: "Weser-Kurier nimmt Apple elegant auf die Schippe"



You wanna see a concert live in the New York Metropolitan Opera? No problem, go for it! Since 2013 CinemaxX offers the live-concert-experience in their own theatres. Of course, not quite the same like being in the opera, but still something very special, and quite affordable.
CinemaxX asked Schönheitsfarm to produce the image trailer with complete creative support. So I did the whole concept, direction and even some 3D-animation. Go check it out!
client: cinemaxX
post: Schönheitsfarm



I created this opening sequence for a friend, who took part of a competition for a science series called "Videologic". With my little help he won the competition. Congrats, Simon.

client: Wirtschaftförderung Bremen
agency: IMAGE in MOTION / Simon Wenkelewsky