Essays / tag / concept

An inspiring story about alpha-1-athlete KAREN SKÅLVOLL. We tip our hats to this extraordinary woman, who had decided to brave her lung disease and to fight her way back to a life with sports. This is the first episode, shot for PHILIPS Healthcare. More to come.

client: PHILIPS Healthcare
agency: UDG United Digital Group
production Tristan Ladwein & Alexander Breker
direction / cinematography / grading: Alexander Breker
production manager: Tristan Ladwein
camera assistance: Jeury Tavares
gaffer: Felix Plüddemann
hair / make up: Tini Sager
editing: Tristan Ladwein

We developed and produced this little guerilla campaign for EDEKA. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables. That was indeed a big thrill us, and of course a lot of fun.


The biggest challenge was to avoid being located, for all of us, the actors and me, the cameraman. On the one hand, we had to do as many rehearsals as possible - that worked quite well. We had a great team and everybody was really focused. But we still had to find a way for me not being noticed by anyone of the Lidl staff. Finally the trick was, I had to dress up like a tourist. I took a SONY A6500 and carried the device around my neck. I connected the camera with my iPhone to have full control of view, angle and focus. It was hilarious. Nobody noticed me shooting a film, everybody thought I was writing text messages or similar. Rather alarmingly that this is just usual nowadays. ;)

client: EDEKA
concept: Tristan Ladwein & Alexander Breker
production: Tristan Ladwein & Alexander Breker
text: Jan Blumentritt
shirt design: Marta Owczarczak


EDEKA and WWF are partners in sustainibility and share a common goal: to preserve the environment and natural life resources for future generations. Within the project »Sustainable water and biodiversity management of oranges« they are pursuing innovative approaches for sustainable production of food.

We had interesting conversations with real experts, who gave us insights about the background of this sustainibility project.

Since 2014 I shoot for EDEKA a little documentary series about regional producers in food industry in Bavaria, Germany. We visited dairy farmers, pig farmers, cheese dairies, millers and vegetable growers and everytime it has been like in the well known television show "Sendung mit der Maus": We learned a lot!!! This film is about a family business for potato specialties - one of my favourites!

client: EDEKA AG
production: Alexander Breker

Shooting this documentary about a little dairy in the mountains of Reggio Emilia (north of Italy) was very special and such a nice experience. To get to know all this people who work and live there, far from civilization, was a great enrichment for the whole team.

It’s really amazing that a hand full of people produce by hand over 60 wheels of parmigiano reggiano a day, and only with the best regional ingredients.

We tasted a lot - sooooooo delicious!!!

If you wanna know how this parmigiano reggiano is been made - take a look!

client: EDEKA AG
production: Alexander Breker