We developed and produced this little guerilla campaign for EDEKA. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables. That was indeed a big thrill us, and of course a lot of fun.


The biggest challenge was to avoid being located, for all of us, the actors and me, the cameraman. On the one hand, we had to do as many rehearsals as possible - that worked quite well. We had a great team and everybody was really focused. But we still had to find a way for me not being noticed by anyone of the Lidl staff. Finally the trick was, I had to dress up like a tourist. I took a SONY A6500 and carried the device around my neck. I connected the camera with my iPhone to have full control of view, angle and focus. It was hilarious. Nobody noticed me shooting a film, everybody thought I was writing text messages or similar. Rather alarmingly that this is just usual nowadays. ;)

client: EDEKA
concept: Tristan Ladwein & Alexander Breker
production: Tristan Ladwein & Alexander Breker
text: Jan Blumentritt
shirt design: Marta Owczarczak