Essays / tag / editing

We developed and produced this little guerilla campaign for EDEKA. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables. That was indeed a big thrill us, and of course a lot of fun.


The biggest challenge was to avoid being located, for all of us, the actors and me, the cameraman. On the one hand, we had to do as many rehearsals as possible - that worked quite well. We had a great team and everybody was really focused. But we still had to find a way for me not being noticed by anyone of the Lidl staff. Finally the trick was, I had to dress up like a tourist. I took a SONY A6500 and carried the device around my neck. I connected the camera with my iPhone to have full control of view, angle and focus. It was hilarious. Nobody noticed me shooting a film, everybody thought I was writing text messages or similar. Rather alarmingly that this is just usual nowadays. ;)

client: EDEKA
concept: Tristan Ladwein & Alexander Breker
production: Tristan Ladwein & Alexander Breker
text: Jan Blumentritt
shirt design: Marta Owczarczak


EDEKA and WWF are partners in sustainibility and share a common goal: to preserve the environment and natural life resources for future generations. Within the project »Sustainable water and biodiversity management of oranges« they are pursuing innovative approaches for sustainable production of food.

We had interesting conversations with real experts, who gave us insights about the background of this sustainibility project.

The objective was to tell a story about 25 EDEKA "Eigenmarken" products in an entertaining and emotional way. So I came up with a concept shooting 25 people's hands not only presenting, but also using the products. Have a look at the enjoyable result!

client: EDEKA
direction / cinematography / editing / grading: Alexander Breker
production manager: Tristan Ladwein
camera assistance: Jeury Tavares
gaffer: Pierre Bagieu
food stylist: Sybille Fassold



A concept film for a sino-german city of Life Sciences, vitality and smart living in China. It's a combination of 3D animation done by MACINA DIGITAL FILM and stock footage. I did the editing and animation of the FIVE SPRINGS Logo.

client: AS&P Albert Speer & Partner GmbH
editing: Alexander Breker
3D animation: MACINA Digital Film
2D logo animation / sounddesign: Alexander Breker