Essays / tag / fs7

An inspiring story about alpha-1-athlete KAREN SKÅLVOLL. We tip our hats to this extraordinary woman, who had decided to brave her lung disease and to fight her way back to a life with sports. This is the first episode, shot for PHILIPS Healthcare. More to come.

client: PHILIPS Healthcare
agency: UDG United Digital Group
production Tristan Ladwein & Alexander Breker
direction / cinematography / grading: Alexander Breker
production manager: Tristan Ladwein
camera assistance: Jeury Tavares
gaffer: Felix Plüddemann
hair / make up: Tini Sager
editing: Tristan Ladwein

EDEKA and WWF are partners in sustainibility and share a common goal: to preserve the environment and natural life resources for future generations. Within the project »Sustainable water and biodiversity management of oranges« they are pursuing innovative approaches for sustainable production of food.

We had interesting conversations with real experts, who gave us insights about the background of this sustainibility project.

The objective was to tell a story about 25 EDEKA "Eigenmarken" products in an entertaining and emotional way. So I came up with a concept shooting 25 people's hands not only presenting, but also using the products. Have a look at the enjoyable result!

client: EDEKA
direction / cinematography / editing / grading: Alexander Breker
production manager: Tristan Ladwein
camera assistance: Jeury Tavares
gaffer: Pierre Bagieu
food stylist: Sybille Fassold